The Cool Club x FWA
The
Cool
Club
x
FWA
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Wine with character
Wine
with
character
- STRATEGY
- BRANDING
- ART DIRECTION
Trésors du Bacchus is a small family-run
wine shop, based in the heart of the
Sancerre. Surrounded by rolling hills and
picturesque streets, they have been
selling high-quality local wines with local
charm since 1988. During the year of the
global pandemic, they needed to shift
their sales online with a world-class
webshop to compete with both local and
international markets. In a market split
between bargain-led mass appeal and
luxury sales, we noticed a gap in the
market for authenticity and a dash of
humour.
Capturing a family run feeling
Being a small family run business we
wanted to translate that local, friendly, and
intrinsically French feel. With their name
translating in English to ‘Treasures of
Bacchus’ the notoriously cheeky wine god.
We saw an opportunity for a unique
character. A sommelier who enjoys
educating you on wine, nearly as much as
he likes to drink it. Sharing his expertise,
with a little tongue and cheek. He is paired
with a flexible wordmark that expands and
contracts to depict each part of the
Tresors business ‘online sales and in-store
tastings’.
Bringing
the
same
level
of
personality
to
packaging,
both
in
store
and
online.
Ongoing Journey
We're working closely with the
team of Tresors to keep their
brand consistent across various
channels.