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Your

guide

to

being

a
WONDERLANDER

In this handbook, you'll find everything

you need to know about our team culture,

diversity, and talent. An introduction from

us to you.

INC 16-22 BRAND EXPERIENCE DESIGN

Our
purpose

To understand our way of doing, it's

important to first understand why we

exist and what we're striving to achieve.

Why we exist

At Wonderland, we help brands grow and

exist in an ever-changing, hyper-connected

digital world. We push the boundaries and

explore the true potential of sustainable

brand-led design.

How we do it

Through best talent in design, technology,

and creativity. Expect the unexpected. We

continuously raise the bar together with

curiosity being the key to our creative

output.

What we deliver

World-class experience design that cuts

through the noise. Experiences that stand

out and create meaning.

INC 16-22 BRAND EXPERIENCE DESIGN

Our

values

are

directly

linked

to
our

purpose.

01.

Raise the bar

Our values are directly linked to our
purpose. Together they form a strong
bond between how we think, work, and
play.

In a world that is continually changing for

both better and for worse, we make an

effort to generate ideas for the better, and

that solve problems in creative ways. We’re

always searching for solutions that raise

the bar in both the design and consumer

worlds.

02.

Endless Positivity

We believe in the power of openness,

eagerness and in a lack of preconceptions.

Through uncompromising positivity, we

search for the best solutions, we question

everything, and we deliver creative

excellence.

03.

Talent before title

We encourage you to speak your mind and

follow your passion, and we expect you to

lead by example with both colleagues and

clients in the most human way possible. You

define what makes you human, and what

your impact on the world will be. The same

goes for the Wonderland mission and our

team.

04.

Creative Ownership

At Wonderland, we encourage our team to

embrace a founder mentality and approach

every problem as if they own the company.

Cultivating a team of entrepreneurial,

creative “owners” means we are people who

execute with great attention to detail,

“connect the dots” across the organisation,

want to build something great, and are not

afraid to get our hands dirty in the process.

05.

Freedom

We prioritise freedom and flexibility in our

working conditions, allowing our team to

work from wherever they want. Our focus is

on the quality of work delivered, not when

and where it was done.

06.

We're always up to something

A growth and learning mindset is how we

evolve and grow as a business, and as

individuals. At its core, a growth mindset

requires curiosity, humility, and openness to

giving and receiving feedback from

everyone we work with.

As a collective group, Wonderlanders are

eager to grow and develop. We have the

courage and drive to take on new things,

even when it means learning from our

failures.

INC 16-22 BRAND EXPERIENCE DESIGN

Our
heritage

Wonderland was founded in June 2016 in

Amsterdam by Martijn van der Does, and

is still an independently owned studio

today.

Martijn studied design in Amsterdam and

London, and has always had a keen

interest in entrepreneurship, having started

a handful of companies along the way. Ask

him about how it all started when you sit

down for a beer.

The focus has always been on building a

company that feels like a group of friends,

and on building a commercial and

“experimental” community playground, for

us, the clients, their users, and our friends. I

wanted to bring people together to create

magic, not only because it’s better that way

- but it’s also a lot more fun!

“Surround

yourself

with

talented

team

people,

who

learn

from

each

other,

respect

each

other,

and

who

stand

each

other

through

all

the

successes

and

failures.

The

rest

will

sort

itself

out.”

Martijn

van

der

Does

Founder

We're facing interesting times. Our industry

is one of the most dominant forces of

change in human history. Tech has brought

information to the most remote corners of

the world and given a platform to those who

never had a voice.

But our industry is changing. Where tech

once lived on the fringes of academia,

commerce, and media, it now stands at the

forefront. Tech was the hoodie in the

boardroom, now it’s the suit. Tech was punk,

and now it runs the record label. Tech has

the power to increase productivity and

efficiency, reduce product waste, chemical

use and resource burn. With it, we can

measure, analyse, and track progress, all of

which can help minimise the impact on the

environment and change our lives for the

better.

We're at a crossroads. Are we taking the

corner office and early retirement? Or are

we spending late nights in the garage

building something new that could change

the world?

Let’s keep our hands dirty.

Let’s keep building and creating.

Let’s make magic.

INC 16-22 BRAND EXPERIENCE DESIGN

Work
how

you

want

to

Be flexible, work from where you want,

manage your creativity in its own way. It's

pretty simple.

DNA

We’re not a clock-watching agency. We

never have been, and we never will be; it’s

just not in our DNA. We understand that

creativity doesn't happen exclusively from

9-5, and to accommodate this we give our

teams the freedom and flexibility to choose

their work environments and the hours that

work best for them. All we ask for is

transparency and communication.

Freedom

If people want to take a longer lunch, stop

early to grab a beer with a friend, or meet

someone for a coffee, then good for them.

We don't want our people to put their lives

on hold for work, and we trust them to

make these decisions based on their goals

and the projects they're working on. We do

this because we know that having such a

policy keeps everyone happy and

motivated, which translates into better

outputs and higher morale. Also, it’s just

the right thing to do, in our eyes anyway.

Especially with such an international team.

Culture

Having said this, we're not abandoning the

office. Not by a long shot. Our new space on

the Vinkenstraat is always there, ready for

anyone who wants to use it, be it for a full

9-5, or just the afternoon and some beers

at the end of the day.

Interiors of Wonderland Office - Culture

01.

Communicate

At Wonderland, flexibility is king and
freedom and trust is the name of the
game. To make this work for us, we all
follow a few basic courtesies:

Letting your team and project manager(s)

know when you will deliver work and/or

when you expect something from them is

key, as is letting people know if you're

taking an afternoon off, or you're planning

to work later in the day. It's a mutual respect

thing.

02.

Trust

We trust you to be responsible and deliver

your best work on time. In exchange, we

want you to use your freedom and structure

your work life in a way that works best for

you.

03.

Freedom

We want you to use the freedom to be

inspired. Work from Istanbul or NYC, the

Arctic Circle or a South African surf break.

Exercise in the middle of the day, or visit a

museum; stop to read a book or go for a

walk to clear your head. Simply act in the

best interest of your own mental well being

and inspiration; we trust that everything

else will fall into place.

04.

Respect & support

This is a no brainer. We view ourselves as

an extended group of friends, therefore we

treat one another as we would our friends.

Show them respect and kindness, and help

to foster an environment of collaboration

and support.

05.

Own the outcome

As a senior driven group, we know what it

takes to deliver world-class design.

Accountability is all about ownership and

clarity.

Ownership begins with accepting

the responsibility of a project, product, or

task. From start to finish, to deliver on time

and push the bar.

INC 16-22 BRAND EXPERIENCE DESIGN

Our

approach

to

diversity

We define diversity in the most simple

sense: the differentiation of one person

from another.

Wonderland Worldwide

We're a team of just under 20 people, yet

we come from all around the world. Diversity

is just another part of our culture. We've

worked hard to foster a team where every

individual can be their best, most unique

self, regardless of their background. Within

Wonderland, everyone has the same

opportunities. Already we have people from

over 14 different countries, and it's

something we're super proud of.

Equity

Twice a year we survey our team to confirm

that the opportunities we offer are equal

and fair and that anything to the contrary

can be quickly resolved. At the moment we

have a 40/60 split between men and

women and in our most recent survey, 100%

of our team said that we offer equal

opportunities for race/ethnicity, and 87%

said we have equal opportunities for

gender. As a small team, we're super proud

of the results, but that doesn't mean that

we're resting on our laurels; not by a long

shot. We're already working on ways to

ensure that the feelings of equality and

equity at Wonderland only improve, moving

forward.

WONDERLAND
TALENT

Our people are at the heart of what we

do, without them we wouldn't have a

purpose.

Explore our vacancies

We hire the best in field to grow both our

teams and processes. Regardless of how

much time you've spent in the industry, we

pride ourselves on the fact that we can spot

good talent when we see it.

If you've got this far, you'll understand how

important our culture is to us. Equally

important is your skillset. To thrive at

Wonderland, you need to adopt our culture

wholeheartedly and add to it with your own

epicness and personality.

Although we post vacancies based on our

business needs, we will also hire people if

we see a cultural fit with the team. If you

think you could be the perfect candidate for

our team, apply away! If we see a match,

we'll work with you to create the perfect role

together.

Your guide to being a WONDERLANDER

Our purpose

Our values are directly linked to our purpose.

Raise the bar

Endless Positivity

Talent before title

Creative Ownership

Freedom

We're always up to something

Our heritage

Work how youwant to

Communicate

Trust

Freedom

Respect & support

Own the outcome

Our approach to diversity

WONDERLAND TALENT

Your

guide

to

being

a
WONDERLANDER

Our
purpose

Our

values

are

directly

linked

to
our

purpose.

Our
heritage

Work
how

you

want

to

Our

approach

to

diversity

WONDERLAND
TALENT