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A New Digital Experience for DTS
A
New
Digital
Experience
for DTS
Not just another stock library
Death to Stock (DTS) approached us for an
updated and modernised user flow that
better highlighted the quality of their
photography and video, and their different
way of generating content. By taking a
percentage of their profits and reinvesting
it into the creative industry, DTS generates
a steady stream of unique, high-quality
imagery that goes against what we expect
of stock photography.
An artist owned co-op
With our approach to the new UX/UI
designs, we focused on highlighting not
only the different photo packs, but also
the photographers behind them. A core
element of DTS’s business model is the
artists they fund and work with, and we
wanted to make sure that they were
connected do their work wherever
possible.
Shaun Singh - Founder
"One of the hardest things to find in a design agency is the ability to throw ideas out in fast succession and have them not only caught, but also embraced, filtered, and distilled into gems that can actually be implemented into a design. Wonderland are experts at this. They are the perfect mix of strategy + execution, and fun. The holy trinity for us. "
Letting the imagery speak for itself
One of the key issues DTS faced was
giving their photo packs visibility without
overloading the people using the platform
with options and choice. To solve this, we
used a minimalist design feature that
allowed users to dive into the different
packs at a high level and - if they saw
something or a theme they connected
with - then they could dive in more deeply.
This could all be done from within the
wider pack page, meaning users could
examine the full library without being
inundated by choice.