The source of a healthier tomorrow.
The
source
of
a
healthier tomorrow.
Scroll to discover
Nike Train & Play
Nike
Train
&
Play
- Concept Development
- Art Direction
- UI/UX Design
- Motion Design
Nike came to us with a brief for an
interactive online game to get kids
active. Children today are around 15%
less fit than their parents were at the
same age and as parents are one of the
most important role models for kids, the
idea was to get parents and kids
exercising together.
Bringing families together over excercise
We built two unique mobile-first,
in-browser virtual exercises, playing
keepy-uppy or dancing. Allowing kids to
earn stickers and share your skills and get
active.
The idea is that their parent is holding the
phone and instructing the kid on how to
be active and score points and move to
the next levels. Making exercise a daily
routine.
Designing
a
look
and
feel
inspired
by
vintage
graphics
but
with
a
modern
twist.
A
library
of
interactive
animated
elements.
An
engaging
fusion
of
elements
for
both
generations.
Ongoing & the result
The end result is an application
that uses the device camera to
track a user's motion and uses
that information to interact with
objects on the screen.
It has 1.7 Million views and over 19.000
playing sessions with an average of 7 min
physical engagement. With more ongoing
work from Nike we hope to bring you more
joy.