Exploring collective intelligence through the multiverse
Exploring
collective
intelligence
through
the
multiverse
Scroll to discover
Learning by doing it
Learning
by
doing
it
‘Learning By Doing It’ (LBDI) is an
anonymous, open-ended platform that
gives room for humane stories, diverse
experiences and honest voices on the
topic of sex. Each story on the platform
belongs to an anonymous someone that
details a sexual experience that taught
the individual a valuable lesson, and the
lesson itself.
LBDI aims to bring a more humane point
of view to the realm of sexual education
through the honest and vulnerable
voices of others. To be human is to be
insecure, flawed and raw; qualities we
strive to shine a light on and celebrate.
By doing so, we hope to diversify our
understanding of what sex can be and
help people see the similarities we all
encompass rather than our differences.
Evolving the graduation project
We worked with Michelle Kee as part of the
traineeship program at Wonderland to
evolve her acclaimed graduation project,
Learning By Doing It. In need of a more
mature brand and elevated immersive
online experience, Michelle collaborated
with our design team to create the next
generation of LBDI.
The project began through re-visting the
market positioning and business strategy
of the project, re-aligning on the values
and creating a strategic design direction
to carry the project into the future.
Through this we were able to create a
strong brand and comprehensive content
platform that the LBDI community can
share, read and listen to stories on for
years to come.
"Our society tells us many things
about sex but leaves out the
most important: sex is a part of
being human and it’s important to
understand it. To understand sex
is to understand ourselves."
Michelle Se Yoon Kee, Founder and
Creative Director
a safe space for the brave
The platform is a space that hold
fragments of imperfections, flaws and
doubts, and to decide to share these
innately personal stories showed a sense
of bravery and self-reflection. Therefore, it
was essential for the art direction to come
across as safe and nonjudgemental, while
honouring the rawness and honesty that
the stories brought to the table.
The colour palette was selected with the
intent to come across genderless and
accessible, all the while yielding space for
the illustrations to shine. We created a new
type system and logo to represent the
dance between feminine and masculine.
Furthermore, we had the idea to utilise
brackets (as a visual representation of
the brand. In-between brackets is a safe
space, a place where you can be honest
or vulnerable about things you might not
include in an open sentence. The platform
acts like brackets, giving stories the space
it needs to become visible, to be heard.
a website that lives the brand mission
As the website currently houses 35 stories
and expected many more to come, it was
both a challenge and opportunity to build
a strong base that enabled playfulness for
visitors and safety for anonymous
storytellers. In order to satisfy two types of
visitors, the new and returning, we created
two different designs for the home page:
the playground and index. Through the
playground, a new visitor can rummage
through the stories, randomly and
spontaneously selecting a lesson to listen,
whereas the index comes with category
tags and titles as a guide, an ideal place
for returning visitors to quickly find a story
they have in mind.
Similarly, all other aspects of the website
was carefully crafted to convey LBDI’s
mission and vision. This was especially the
case when it came to designing the
(Sharing) page. Due to the sensitivity of
the topic, it was important for the
submission process to be approachable,
accepting, and conversational. The
outcome is a step-by-step process in
which the tone of voice is comforting,
length kept short, excerpts from other
stories provided to get the storyteller in
the headspace and visuals warm and
playful.
LBDI asks all its visitors: ‘what
was a sexual experience that
taught you a valuable lesson and
what was the lesson about?’ If
you have a good answer, perhaps
it’s an opportunity to share it.
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