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for
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imprisoned
journalist
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Planet-friendly
proteins
Planet-friendly
proteins
Farmless is an R&D-based startup
focused on bringing
fermentation-based, healthy and
nutritious food to the market using
microbes. Their expert team is driven by
a mission to accelerate the advent of a
fermentation-based food system to
rewild the planet and end animal
suffering.
What makes their approach unique is
that they are fermenting nutritious and
sustainable microbial protein decoupled
from agriculture. There is meticulous
scientific and technological work, using
renewable alcohol as a feedstock for
fermentation in large scale off-the-shelf
bioreactors. Creating a future where
food production is freed from animals
and agricultural land; a world with more
nature, but fewer farms.
A unique approach
Farmless is bringing a new and exciting
product to the table and so we wanted to
approach this website in a way that would
mimic these emotive feelings and allow
the user to get just as excited about the
product as the owner himself. As the
proteins are not yet available to the public,
this site is aimed at investors, partners
and scientists who are wanting to get
involved in the early stages of this
company, and so the challenge was for us
to create a site that was informative and
trustworthy with no fluff while being
exciting and innovative.
Telling the Farmless story
The approach for the homepage was to
use a horizontal scroll to indicate from the
get-go that Farmless and their product are
not conforming to the regular rules. The
homepage offers a storytelling-like
journey for the user, breaking down the
information a little bit more with each
scroll. This digestible way of informing the
user is successful in both getting directly
to the point of the Farmless goal and
creating anticipation. After this short intro,
the users are then directed to the rest of
the website where we have stripped back
the animations and allowed for the
information to be the focus.
Where food meets technology
Leaning on the branding to guide the UI,
we had a clean and simple aesthetic for
Farmless to match with the scientific
aspect of the company. However by
adding lovely pops of bright green and
orange we again reinforce the idea that
this is not another typical product. Falling
under multiple umbrellas; science,
agriculture, food, environmentalism and
technology, we wanted to ensure that all
areas were able to shine individually while
being able to position Farmless uniquely
as a combination of all of these aspects.
The
homepage
takes
the
user
into
a
journey
where
they
learn
about
Farmless,
breaking
down
the
information
further
more
with
each
scroll.
Familiarising the science
The branding phase emphasised on
visualising the science and technology
behind Farmless, keeping in mind a
mission to educate and normalise the use
of microbial elements in food production
and encourage innovation for human
eating and living sources. As the microbe
is the core of Farmless’ approach, the
design visually expresses the microbe by
connecting it to its natural form and the
planet. The logo connects with bacteria
being a source of life and a fascinating
organism in its essence. Hence, every
element in the branding of Farmless is
curated in a style that connects with the
planet in its smallest and most massive
forms.
Featuring
a
clean
and
simple
aesthetic
for
Farmless
to
match
with
the
scientific
aspect
of
the
company.
The result
Together with Farmless, we have achieved
a new brand that tells a story, educates
visitors, and maintains visual creativity.
The brand has come to life to invite
partners, investors and experts in the tech
industry to join the cause. Farmless has
been featured in Techcrunch and has
raised a €1.2 million pre-seed equity round
at an undisclosed valuation to bring to our
tables proteins created without the need
for traditional farming operations. With the
website now live we want to thank
Farmless team for the great collaboration.
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