Scroll to discover

Strategy

&

Data

Discovery & Insights
Brand Health Check
Brand Strategy
Design Strategy
Creative Campaign Strategy
Data-Driven Analytics and User Research
Design Research & Testing

In today's dynamic market, understanding

where to focus your efforts is crucial for

success. Our skilled strategists specialize

in recognizing the most promising

prospects and developing a custom,

data-backed brand or creative strategy

that aligns with your business.

Whether your goal is to attract your target

audience, stand out from competitors, or

enter new market sectors, our strategists

employ thorough market research and

innovative exploration to achieve your

objectives. By leveraging their expertise,

you can capitalize on lucrative

opportunities and maintain a competitive

edge in your industry.

Discovery & Data Driven Research

In today's overly crowded and ever-evolving

market, knowing where to play is critical.

Through market research, we will identify

key areas of opportunity within the market

for your brand to capture and hold, while

remaining differentiated and unique

against competitor brands. Using data

science and market research

methodologies we can develop a deep

understanding of your audience and

identify growth opportunities.

Brand and design strategy for Liquid Labs.

Brand Strategy

Before we break ground on your branding

project, whether starting from scratch or

building on what’s already there, we will first

dive into the thinking behind your mission,

and begin devising a strong strategy from

here. Combining our market research

insights and our own strategic thinking, we

will identify opportunities and develop a

brand strategy to help your brand grow and

evolve with your customers.

We strive to understand your goals for

existing and new brands, your target

audience, and the nuances of the

environment you're in. We create a

distinctive and persuasive position to make

your brand relevant to the right people by

merging data-driven insights with strategic

storytelling.

This service is designed for brands and

organisations, both new and existing, who

want to create a new and meaningful brand

experience and take their digital presence

to the next level. Our experienced brand

strategists and data-driven approach to

audience understanding will help you

create an effective brand strategy with a

powerful message that resonates with your

target audience.

Our approach to brand strategy.

Brand and design strategy for Drylaw.

Design Strategy

This service is designed for both

established and emerging brands and

organisations who have a clear brand

strategy but need assistance in creating a

visual representation of your brand.

Our team of experienced brand strategists

and designers will conduct research to

understand your goals, target audience,

and the nuances of your environment. We

will then use this information to create a

visual identity that resonates with your

target audience and aligns with your

existing brand strategy.

Our approach to design strategy.

Creative Campaign Strategy

During a creative campaign strategy sprint,

we strive to understand your goals, your

target audience, and the nuances of the

environment you're in. From here, we

leverage your existing brand strategy to

create an effective creative campaign that

will peak your audiences’ interest, improve

reach, and drive conversions. This service is

designed for brands that have a clear brand

strategy and identity established, but who

need help translating this into fresh

campaigns and activations.

Our approach to creative campaign strategy.

Data-Driven Analytics and User Research

At Wonderland, we find data crucial to

inform our decisions, that's why we send

you a data-backed report with a written

strategy each month on where you can

make improvements on your website,

campaigns, and activations strategy.

This service is for brands with existing

websites, who are seeking to gain a more

comprehensive understanding of user

behaviour and preferences, in-depth

behavioural user research can provide

invaluable insights into how your efforts

can be improved.

Design Research and Testing

At Wonderland, we understand the

importance of data-driven decision making

for branding and visual identity. We believe

that design and campaign creation should

be based on actual research, and that's

why we integrate data and research into all

of our processes.

During a design research and testing

sprint, we conduct audience interviews and

surveys to learn how users perceive your

brand — whether it be a new packaging,

name, or visual identity. Through these, we

are able to gain insights into how users

perceive your brand, and identify patterns

that can inform your branding and design

choices.

At the end of our research process, you will

receive a comprehensive research report

that provides concrete answers to all of

your research questions and that will serve

as a guide for future decision-making.

Brand Health Check

We offer a comprehensive, data-driven

health check to understand your market

placement, audience, and the internal

perception of your brand. We analyse how

your current brand expression affects your

brand reputation, employee engagement,

and dictates your current market

positioning. We provide an analysis and

strategic recommendations for campaigns,

UX/UI, social media, and current branding.

You will leave with a report of clear action

points to improve your branding, website,

communications, and market position.

This is for brands that want to understand

how their audience thinks, feels, and

behaves. The study provides a foundation

for strategic brand activities and can lead

to refined strategy, branding, and brand

activities like campaigns or digital projects.

Leave with a report of clear action points to

improve your branding, communications,

and audience engagement.

Brand and design strategy for GENVID.

Why us

Wonderland is a creative studio specialising

in design and brand innovation. We’re

masters in creating brand experiences that

do something different. That stand out. As

our world changes at rapid speed - the

evidence is all around us - we aim to work

with brands that challenge the status quo

and leave the world better than when they

found it.

Through our data-led creative approach, we

ensure that our clients can share

memorable and purpose-driven

experiences that cut through the noise and

connect where it matters, all while leaving

lasting impressions that form enduring

connections between brands and

consumers.

"One of the hardest things to find in a
design agency is the ability to throw ideas
out in fast succession and have them not
only caught, but also embraced, filtered,
and distilled into gems that can actually be
implemented into a design. Wonderland are
experts at this. They are the perfect mix of
strategy + execution, and fun. The holy
trinity for us. " - Shaun Singh | Founder and
CEO of DTS

Ready

talk

about

strategy?