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Wonderland

Feed:

Emerging

Branding

Trends

in
Food

and

Beverage

Strategy & Data Team

As the world continues to change at a

rapid pace, food has transcended its

fundamental role and now serves as a

canvas for self-expression, creativity, and

means of escape. In this trend report,

Wonderland's Strategy Team breaks

down emerging trends in the food and

beverage industry and examines what is

driving these changes.

The culinary realm is no longer limited to

merely satisfying appetites but strives to

reflect the prevailing consumer sentiments

and values, which include political,

environmental and social considerations. In

this dynamic landscape, the industry has

become a fertile ground for activism and

innovation, prompting brands to reimagine

traditional practices and adapt to the

zeitgeist.

This report breaks down six branding and

design trends within the food and beverage

industry. It examines what has prompted

brands to make these design decisions and

discusses how these choices could evolve

and change in the future. Our findings show

how these trends are influencing the way

we create and innovate in the industry,

enabling brands to adapt and evolve in the

face of change.

INC 16-22 BRAND EXPERIENCE DESIGN